Ideas to make your life easier and give you peace of mind.

1. Statistics show that it takes 7-12 impressions to turn a prospect into a customer. Let us help you build your business and customer loyalty with regular mailings that keep you top of mind.

2. Add color without the cost. Mix two colors to get a third one for free. Two spot color inks will create a third when laid over one another.

3. Color makes a difference. The addition of color increases reader retention by 90 percent and outsells black and white documents by an impressive 80 percent. Can you afford not to add color to your print materials?

4. The right paper stock and font add punch to your print materials. Paper stock in cool colors (green, blue, violet) with sans serif type suits formal business-related materials, like brochures or letterhead. Paper stock and ink in warm colors (red, yellow, orange) with italic type suggests a more personal tone and is ideal for invitations or note cards.

5. Printing estimates show that up to 35 percent of company literature is thrown away because it becomes obsolete. Talk to us about how we can save you time, money and energy with our print management services.

6. Consider personalizing your next newsletter or direct mail campaign. Current studies show that personalizing a piece increases its effectiveness and response rate from a normal rate of less than 1 percent to 50 percent or more.

7. Resolve to use the correct resolution for all images. Most images on the Internet are 72 dpi. When printing, be sure to use images that are 300 dpi. Image size can be reduced, but not increased.

8. Studies show that 78 percent of small businesses use print materials more than any other method to market themselves. All the more reason to proofread your documents and work with us to create flawless print communications.

9. Don’t create distractions. Overuse of capitalization, italics and reverse type can slow readers down by as much as 10 percent.